Africa is already an essential market for businesses from the West, India and China. African regions with great economic potential are starting to function as experimental grounds for new technologies. This includes M-Pesa, a mobile phone-based money transfer service that has spread quickly throughout Sub-Saharan Africa, with over 120 million active accounts. It has made financial services accessible to users of all income levels. In Rwanda, an emergency medicine transport service using drones has been implemented. The flexibility of a developing marketplace creates new business opportunities.

The presence of Japanese companies, however, is limited.

Currently, Western countries and China make up the Top 5 in foreign direct investments (2015) in Africa. Japan’s investment is just 10% of America’s investment (first on list), and 15% of China’s investment (fourth on list). Companies from the US, Europe, China, and India are already establishing businesses in the “final frontier”, and there will be no room to enter the market in ten years.