Africa is already an essential market for businesses from the West, India and China. African regions with great economic potential are starting to function as experimental grounds for new technologies. This includes M-Pesa, a mobile phone-based money transfer service that has spread quickly throughout Sub-Saharan Africa, with over 120 million active accounts. It has made financial services accessible to users of all income levels. In Rwanda, an emergency medicine transport service using drones has been implemented. The flexibility of a developing marketplace creates new business opportunities.
The presence of Japanese companies, however, is limited.
Currently, Western countries and China make up the Top 5 in foreign direct investments (2015) in Africa. Japan’s investment is just 10% of America’s investment (first on list), and 15% of China’s investment (fourth on list). Companies from the US, Europe, China, and India are already establishing businesses in the “final frontier”, and there will be no room to enter the market in ten years.
JCCP M was founded in 2013 as an affiliate company to the Reach Alternatives（REALs), an NGO that has been active in peace-building in Kenya, Somalia and South Sudan for over ten years. We possess deep knowledge and experience working with local businesses and talent, and share a wide network with local governments, international organizations, and global NGOs. Our expertise also covers SDGs, a widely-discussed topic in the modern business world today.
Your company’s products and services may fill a need in a rapidly-developing marketplace, creating opportunities for business growth. We at JCCP M hope to support your endeavor as you open the door to a new frontier.
February 1, 2020